Serial Entrepreneur - Advertising Veteran
Costa Rica
I’m Jorge Oller, a Costa Rican with a passion for creativity and innovation. With four decades in advertising, I’ve founded around 20 different companies across 7 countries, including ventures like Grupo Tribu, which became Havas Tribu, Bosz Digital, and Darwin Zone. I hold an MBA from INCAE and a Global MBA from Georgetown University and Esade Barcelona. Now, after letting go of all my companies and positions, my focus is on sharing what I’ve learned through writing, mentorship, and collaboration, always aiming to spark change and new ideas. You can read more of my thoughts and reflections on my blog at jorgeoller.com.
Offer
My theory of change is grounded in intentional serendipity—seizing opportunities rather than relying on luck. By letting go of rigid ideas and control, we create space for innovation and growth. I believe change requires a sense of urgency, and effective communication is key to fostering that urgency. It’s through this balance of detachment and urgency that real transformation happens. I possess a unique ability to balance both structure and spontaneity in a professional context. Drawing from my extensive background in advertising and entrepreneurship, I’ve learned to harness creativity while adhering to goals. My strength lies in recognizing when to push boundaries and when to pull back, combining strategy with a flair for innovation. Also, my experiences from writing El Arte del Desapego taught me the value of letting go in order to foster creativity and adaptability, whether in campaigns, teams, or my own personal journey. I excel at balancing structure with spontaneity. As a serial entrepreneur with extensive experience in advertising, I’ve learned how to combine strategy with creativity, knowing when to push boundaries and when to pull back. Writing El Arte del Desapego reinforced the value of letting go to foster innovation and adaptability in both personal and professional life. The community can learn the power of detachment—not from goals, but from rigid ideas and fears. With deep experience in creating Lovemarks, I understand how to build emotional connections that foster loyalty beyond reason. My journey shows that embracing uncertainty leads to transformation. I offer insights on creating peak performing teams and an inspirational space for serendipity, building emotional bonds, and driving growth with urgency.
NEED
Having stepped away from traditional positions of influence and power, my challenge is finding new ways to create change. My potential now lies in joining a team, a tribe, or a bold idea where I can contribute my experience and insights. Even without a formal leadership role, I believe real connections and fostering innovation are still within reach.
Call-to-Action
Let’s create a sense of urgency for change—not driven by fear or negativity, but by inspiring each other to build a new global agreement for the future. This starts with the power of one: the individual’s ability to contribute, take action, and lead by example. Together, we can ignite a movement rooted in hope, innovation, and collective responsibility, driving meaningful change for a regenerative world.
