Hong Kong Cleanup Refined Travellers
Founder + CEO
Hong Kong + Canada
Canada
Lisa is a multi-award winning social and environmental entrepreneur with over 25 years of experience in ocean conservation and sustainability. She is the recipient of the 2019 Medal of Honour from the Hong Kong Government for her dedication to ocean conservation. Lisa has launched several successful organizations that serve to ignite human potential and create a better world for people and the planet.
She founded Hong Kong Cleanup, which she scaled regionally, then globally, engaging thousands of companies, and millions of individuals, successfully cleaning up over 10 million kg's of trash from the world’s beaches.
She is also the founder of Refined Travellers, a brand that inspires people to travel in sustainable style.
And earlier, she founded Ecozine, an award-winning magazine devoted to sustainable lifestyle.
Lisa is a frequent speaker, a TEDx presenter, and an author in the making.
She is passionate about sustainability, wellness, travel, art, investing, sailing, hiking, cycling, and skiing.
Offer
The essence of my work is the deep commitment to solving one of the most pressing environmental challenges of our time—plastic pollution in our oceans. I believe that human health and ocean health are intrinsically connected. Over the years, I’ve founded and led multiple social enterprises and nonprofits, like the Hong Kong Cleanup, which has mobilized millions of volunteers and removed over 11 million kilograms of trash from our environment. At the core of my theory of change is the belief that raising human consciousness is key to creating lasting solutions for environmental problems. I believe that by empowering individuals and organizations to take responsibility, fostering collaboration, and spreading awareness, we can accelerate change at scale. It’s about aligning personal well-being with planetary well-being, so people understand that healing the earth heals ourselves. What matters most for all of us to understand is that we are at a critical tipping point. The health of our oceans directly impacts the future of humanity. We need to shift from treating symptoms to addressing root causes. Education, engagement, and systemic changes are crucial. Whether it's reducing plastic use, supporting sustainable systems, or fostering community-led cleanups, every individual action adds up to a collective impact.
NEED
The greatest challenge I face in this work is scaling our efforts to match the urgency and scale of the problem. While we have made incredible progress in raising awareness and mobilizing volunteers, the environmental crisis we face is growing faster than our current solutions. We need to build global, interconnected systems that prioritize sustainability, and this requires more than individual actions—it requires systemic change at all levels of society, and I believe that technology can play a major role..
Call-to-Action
My invitation to the Earth One Alliance is to help amplify the message of interconnectedness and drive forward the movement of raising human consciousness. This could be through forming partnerships, in this age of collaboration that integrate ocean and environmental health with holistic well-being, creating platforms for education and outreach, or leveraging our networks to inspire leaders in other sectors to prioritize sustainable action. Together, we can co-create systems where humanity thrives in harmony with the planet, where the health of our oceans is protected, and where future generations can live in a world free from the devastation of plastic pollution. Let’s build that future together.
