In my career thus far, I’ve acted as a creative strategist. I am the co-founder of WoodWear Inc., a new plastic free apparel company intending to bring health-enabling, microplastic free, alternatives to the performance wear space. Coming from luxury, I helped build the marketing department at Thom Browne, meaningfully scaling the business post-Zegna acquisition. I’ve carried projects from strategy/ideation to implementation, with a relentless focus on understanding the end customer. In the few projects I’ve picked-up post-INSEAD MBA, I’ve relayed this experience coordinating across teams into business development roles, ranging from growth strategy consulting for Augustinius Bader, developing a new Gen Z product line and advising on APAC expansion, authoring a white paper on corporate venture practices for L’Oréal BOLD (CVC), and moonlighting as the COO/Commercial Officer for an upcoming DTC haircare brand founded by the current head of @Design at Instagram. I’ve acted as marketing director of FFORME, a new luxury brand, and received Financial Modelling certification from Wall Street Prep.