Nachson Mimran is a father, entrepreneur, creative director, photographer, philanthropist, co-founder and CEO of to.org, and co-founder of The Alpina Gstaad. Founded in 2015 by Nachson and his brother Arieh Mimran, to.org is a foundation and collection of creative endeavors, all focused on decarbonisation, refugee empowerment, and human optimisation.

Nachson developed a taste for business at a very young age, developing several real estate initiatives across Africa and Europe in his late teens and early twenties, from hospitality to residential projects. He successfully led the family agro-industrial business in West Africa and guided a number of family ventures to a successful exit. Nachson co-founded The Alpina Gstaad, a multi award-winning hotel located in Gstaad, Switzerland, which opened its doors in 2012. Under his guidance the property consistently achieved global accolades including a coveted Michelin star for one of its restaurants. In his past role as Chairman of the Board and Creative Director of The Alpina Gstaad, Nachson curated an impressive contemporary art collection, on view throughout the property, and created its holistic sustainable business practices. Today, Nachson runs multiple investment portfolios at the Family Office level, incorporating real estate, hospitality, and art. Nachson also serves as Head of International Affairs on the Senegalese Olympic Committee. An experienced public speaker, Nachson has inspired audiences at numerous international events including WebSummit, DLD, and the UBS Philanthropy Forum.

Nachson’s childhood in West Africa inspired a passion for nature and humanity that guides the to.org mission. As a father of four living in the Swiss Alps, Nachson spends his downtime skiing and hiking with friends & family, and developing his artistic practice with solo projects and collaborations, ranging from 3D printed structures using waste plastic to solve sanitation and shelter crises, to furniture and sustainable clothing. Nachson’s first photography exhibition was presented at the prestigious Leica Gallery London in a solo show titled, “Nachson Mimran: Photographs From The Decade That Changed My Life”. Nachson believes that art, design, and architecture can be used as a Trojan horse, embedding thought-provoking messages of purpose while showcasing possible solutions to the challenges facing our planet.