Mac Boucher is a filmmaker, technologist, entrepreneur and Worldbuilder. His directing work has been viewed over a billion times across his films, music videos, and commercials with collaborations of the likes of Apple, Adidas, Sofi Tukker, Cyberpunk 2077, Michael Bay, Anyma, and many more. He indirectly kicked off the 2021 NFT boom by creating the art and leading the strategy for the Grimes ‘WarNymph’ NFT drop and has since played an active role in Crypto and Digital Assets. He has played a pivotal leading role in building Series A company, Jadu AR, into the most cutting edge augmented reality application today where he continues to be an advisor and partner. He is a Creative Partner with the AI Studio, RunwayML and OpenAI’s SORA which he broadcasted work at Coachella Music Festival this year. And most recently, and most excitedly, he has co-founded the anti-plastic apparel brand, WoodWear (working name), with Matthew Domescek to build products, brands, and a world that is plastic free.